Product Photography

Selfies please!

I love taking photos of objects and food… much more than I love taking selfies.

Most of my friends give me a bit of a weird eye when we go out and they see me taking pictures of wonderful dishes; don't you think chefs deserve the honour?

In the digital world, images are crucial to support the words. It’s near impossible to imagine a product with descriptions only. We humans generally read 25 times slower on screen than on paper. That's why product photography is so important to any digital business.

As a photographer, I have been using this passion to translate a delicious dish or a good- looking object into a beautiful masterpiece that, for one moment, could replace one of our senses.

Organic soaps
Organic soaps
food, Italy